Scent marketing benefits:

Boost Sales and Increase Customer Dwell Time
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Differentiate your Brand and Enhance the Customer Experience
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Enhance the Perception of Product Quality
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Create a Want or Mood, and Be Remembered
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Create a Bond between Customers and Staff
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Create a bond between customers and staff

Increase the perception of staff knowledge as well as increasing staff productivity and well-being


  • Customers perceive staff to be friendlier and more knowledgeable in a scented environment
  • Scent facilitates more positive interactions between customers and staff members
  • Scent can increase productivity and improve the concentration, motivation and creativity of your personnel
  • Pleasing scents can help improve employees’ productivity and morale while reducing their stress levels significantly

Examples

  • In a DIY store in Germany, the aroma of freshly cut grass was pumped in. When asking customers about their impressions of the store, positive responses rose 50% among those in the scented store. Also, they perceived staff to be harder-working and more knowledgeable
  • A study done on 40 office executives by Initial Hygiene Malaysia found that “93% feel appreciated at work if their office is scented”