Scientific References

Find out more about the power of smell.

Take a look at the Articles and Studies below to learn more how scent marketing will help your business.

Articles and Links

Scientific Studies

The Effects of Scent on Consumer Behaviour
Building Brands with Sensory Experiences
Influence of Fragrances on Human Psychophysiological Activity: With Special Reference to Human Electroencephalographic Response
Emotional Responses to Pleasant and Unpleasant Olfactory, Visual, and Auditory Stimuli: a Positron Emission Tomography Study
Odor-associative Learning and Emotion: Effects on Perception and Behavior
The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents
The Effect of the Senses on the Perception of a Brand
Future Sense: Defining brands through scent